Kantar released its annual BrandZ Most Valuable Global Brands rating. This year’s “big three” are Apple, Google, and Amazon. The value of branding is enormous for a company’s reputation as well as that of its goods and services. A brand aids in building relationships with customers and helps customers recognize your company. Businesses’ biggest assets are often their brands, providing enormous value to the balance sheet. Management decisions about marketing spend might be supported by validated indicators during uncertain periods. The brand valuations from Kantar BrandZ demonstrate the link between effective marketing and brand value throughout the short and long term. Here are the top 10 most valuable global brands in 2022.
Apple is in the lead and on its way to becoming the first global brand to reach the trillion-dollar mark. It is a result of the brand’s year-round diversification throughout its hardware and software range. This year, Apple’s brand value increased by 55 percent. It is currently worth $947,062. Apple has released a variety of goods in recent years, including smartphones, tablets, laptops, desktops, and wearables. Apple electronics are renowned for their chic designs and premium materials.
The second-largest brand in the world today, Google is the most popular search engine. Due to all of these factors, “Google” is one of the costliest brands in the world. Google owns several well-known Internet services, including Gmail, Google Maps, YouTube, and Google AdWords. In addition, it simultaneously releases its own mobile devices and develops software (such as Android OS) and other products. Thanks to its ongoing expansion, Google is one of the most well-known brands in the world. With a 79 percent gain in brand value, Google’s current valuation is $819573.
The third spot on the list was taken by Amazon, a top online retailer with a market value of $705 billion. The largest retailer in America, offering and shipping a range of products online. In 1994, Jeff Bezos founded the business. The Amazon website acts as an online marketplace where Internet users, suppliers, and producers can independently sell any goods. Due to the brand’s quick deliveries, premium items, competitive pricing, and a large selection of goods and services quickly gained popularity.
With a market worth of $611 billion, tech leader Microsoft is fourth on the list. Bill Gates established the well-known Microsoft Corporation in 1975. Microsoft was the first software maker to advocate bundled software for personal computers at the time (PC). It makes several software releases and updates for the Windows operating systems of the newest generation. Microsoft currently ranks among the top three most recognizable companies in the world. They also make their own mobile devices and accessories.
With a market value of $214 billion, Tencent, a Chinese multinational technology and entertainment giant ranks fifth. Based on revenue, it is among the top multimedia corporations in the world. Tencent Games, a part of Tencent Interactive Entertainment Group (IEG) that focuses on game publishing, is the largest corporation globally based on investments in the video game industry. However, in 2022, Tencent’s brand value decreased by 11%.