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TikTok CEO Kevin Mayer Hopeful Letter For Indian Employees After Government Ban TikTok

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The Ministry of India has recently banned 59 Chinese Apps in India including video-sharing app TikTok, UC Browser, and many. The tension between India China is at a peak after the clash at the LAC Galwan valley on June 14. The ban has imposed because of privacy issues. 59 Chinese Apps have been removed from Google Playstore. The government has banned these apps from ISP as well, it means these apps will no longer be accessed even from VPN’s. Those who have already downloaded these apps will also not be able to access these apps further. The most popular app that has made headlines in recent years is TikTok. There are more than 200 million TikTok users in India. Kevin Mayer, TikTok’s US-based CEO wrote a letter to its 2000 Indian employees after TikTok banned in India.

BANNED 59 CHINESE APPS
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In an open letter, Kevin Mayer said TikTok has encountered an unfortunate challenge in India and that “we stay resolved and committed to our mission, and are working with stakeholders to address their concerns.”

Kevin Mayer wrote,

At TikTok, our efforts are guided by our commitment to democratizing the internet. To a large extent, we believe we have been successful in this effort. Our platform has encountered an unfortunate challenge in India. However, we stay resolved and committed to our mission, and are working with stakeholders to address their concerns. TikTok continues to comply with all data privacy and security requirements under Indian law and places the highest importance on user privacy and integrity.

Since 2018, we have worked hard to ensure that over 200 million users in India are able to express their joy and creativity, celebrate self-expression, and share experiences with a growing global community.

Kevin further added,

TikTok has enabled hundreds of millions of users to enjoy the creative works of artists, storytellers, educators, and performers from across the country who have forged new avenues of livelihood improvement. While sharing their skills and talents on a global stage, these performers, artists, and entertainers have received opportunities for brand promotions and associations that were once considered the exclusive domain of film stars and sports celebrities. Today, it is a staple and reality for TikTok users even in remote cities, towns, and villages across the country. Empowered individual creators have become the most sought-after for digital marketing campaigns. Small and medium enterprises and entrepreneurs have been able to realize their growth ambitions and dreams by reaching out to thousands of potential customers and consumers on a daily basis, through the platform.

Our creator community is what defines us and we take pride in the diversity of the creators on our platform. These are unprecedented times but we remain committed to supporting the welfare of our TikTok creator community till this interim order is in effect. Our creator managers are actively engaging with our top creators to reassure them of our efforts and updates about the path forward.

Our daily audience of millions of users in India have come to rely on the joy and inspiration that TikTok provides every day in a unique and democratized environment.

Furthermore, TikTok has leveraged this power of the internet to create greater social awareness in partnership with global development organizations. Our partnership efforts with credible national and global organizations such as UN Women, United Nations Development Programme, UNICEF, and CRY have raised awareness and advocated for concerted action to end gender-based, domestic violence and child marriage.

Our employees are our biggest strength, and their well-being is our topmost priority. We have also assured more than 2,000 strong workforce that we will do everything in our power to restore the positive experiences and opportunities that they can be proud of.

We have been heartened and encouraged by your love and support for our platform, and promise to live up to the trust and faith you have showed in us. We look forward to continue playing an active role in the mainframe of Digital India.

What do you guys think? Will TikTok make a return to India? If yes, how many of you will download it again? Let us know in the comments below.

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Praneet Samaiya
the authorPraneet Samaiya