First of all, as a subtle response to the popular messaging app “Whatsapp”, used by millions of Indians every day, Patanjali decided to counter and release their own Swadeshi messaging platform! As a result, “Kimbho” is the new made-in-India messaging app released by yoga guru Ramdev’s Patanjali. Consequently, This came after their release of the Swadeshi Samridddhi sim cards.
Now Bharat Will Speak
अब भारत बोलेगा…!
पूज्य @yogrishiramdev @Ach_Balkrishna के मार्गदर्शन में उनके शिष्य नवदीक्षित साधुओं और राष्ट्रनिष्ठ विशेषज्ञों ने #स्वदेशी तकनीक से इजाद कर बनाया यह #KIMBHO एप#भारत #स्वाभिमान
Patanjali's new app to challenge WhatsApp @bst_official https://t.co/hxBCbwdrnV— tijarawala sk (@tijarawala) May 30, 2018
“Now Bharat will speak. After launching sim cards, Ramdev has launched a new messaging application called Kimbho. There is new competition for Whatsapp in the play store. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.” Said Patanjali’s spokesperson SK Tijarawala. In addition to that, He further explained the meaning behind the word “Kimbho”. It means ‘How are you? What’s new?’. Furthermore, The Kimbho app’s features include direct messaging, groups, broadcast messaging and furthermore, it allows you to follow celebrities and doodle too. In conclusion, It is described as a real-time messaging app. The description for the app in the Google Play store reads: “Kimbho empowers private group chats with free phone and video calling. In addition, It has dozens of amazing features to share text audio, photos, videos, stickers, quickies, location, GIF, Doodle and more”.
How People Reacted
The @KimbhoApp is a copy paste of another #application. The description and the screenshots in the app stores are the same. Moreover, the #Kimbho app is making request to bolomessenger[.]com pic.twitter.com/gOKOhash5X
— Elliot Alderson (@fs0c131y) May 31, 2018
Yet, a lot of people have already started taking a dig at it. This guy who claims to be a ‘French Security Researcher’ on Twitter is literally destroying the app.
https://twitter.com/pcee19/status/1001865719015854081
In addition, A lot of people pointed out the fact that a Pakistani actress was used as a model while presenting the app.
Baba Ramdev used Pakistani model photo for his app #KIMBHO .
RT if you want @ShefVaidya to run trend #BlockKimbho. pic.twitter.com/LTnfRwMMDC
— ☭Comrade_Funtoosh☭ (@Comrade_Funtoos) May 31, 2018
With #KIMBHO one thing is clear that Ramdev is in full mood to come up with Indian version of Tinder called #SAMBHOG
— Ritik (@ritikkalra) May 30, 2018
#kimbho i have to admit that the logo is very innovative like swadeshi vision of baba ramdev pic.twitter.com/xEQdTWOSMe
— Dhruv sharma (@dhruvsharmaIND) May 30, 2018
https://twitter.com/TheWrenchMate/status/1001892748465786881
Swadeshi Samriddhi SIM Cards
#BSNL launches Patanjali Samriddhi Sim cards in partnership with @yogrishiramdev https://t.co/CRDnVrrZun
— BSNL India (@BSNLCorporate) May 30, 2018
Most of all, after the release of the Swadeshi Samriddhi Sim cards; a tie-up between Patanjali Ayurved and BSNL, customers with the same were given discounts of 10% on their products. Read more about it here.
Extending Empire
Patanjali’s toothpaste market share doubles as Colgate loses groundhttps://t.co/0jW2foGFV6 pic.twitter.com/vj4oRvtKlc
— BloombergQuint (@BloombergQuint) May 23, 2018
Finally, After massive success with their home-grown herbal products, The Patanjali Ayurved empire extended its reaches to personal care products, cosmetics, and food. Furthermore, With over 5000 retail outlets across India, the Patanjali has also begun its own private security services that offer recruits army-like training. In conclusion, Patanjali is making a lot of moves and extending its branches over different sectors of business. In addition to the food industry, they are now extending to the Tech and communication sectors too. Therefore, we can expect a lot more to come from Patanjali and Baba Ramdev, so let’s wait and watch for what awaits! Furthermore, What do you think about the Kimbho app? Let us know in the comments.
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