Mukesh Ambani’s four-year-old telecom venture Reliance Jio is ranked fifth in the list of the World’s Strongest Brand as per Brand Finance Global Rankings. The Brand Finance Global 500 ranking of the World’s strongest brands determine the relative strength of brands. As per Brand Finance, Tata Group continued to be India’s most valuable brand.
Jio World’s Fifth Strongest Brand
Jio and HDFC Bank feature among the World’s Top 25 Strongest Brands. Jio earned a BSI score of 91.7 out of 100. It has earned the elite AAA+ brand strength rating. Another Indian brand HDFC Bank got a BSI score of 89.6 out of 100. Despite being the latest entrant in India’s telecom sector, Jio has quickly become the largest mobile network operator in India. It is the third-largest mobile network operator in the world and has almost 400 million subscribers. WeChat is World’s Strongest Brand. According to Brand Finance reports, it states,
“The dominance of the brand across the nation is evident from the results of Brand Finance’s original market research. Jio scores highest in all metrics — consideration conversion, reputation, recommendation, word of mouth, innovation, customer service, and value for money — compared to its telecom competitors in India. The brand has no major weaknesses within the sector, and unlike other telecoms brands globally, Jio has shown that it has broken the mold,”
According to the reports,
“Jio is the fastest-growing brand in the ranking in the telecom sector in terms of brand value, bucking the negative trend across the industry, with a 50 percent increase [in brand valuation] to $4.8 billion.”
Tata Group India’s Most Valuable Brand
As per Brand Finance Global 500 2021, Tata Group continued to be India’s most valuable brand. It climbed seven spots to 77th globally and has a brand value of $21.3 billion. According to the reports, over the last year, Tata Group has stretched its lead over other Indian brands to $12.6 billion in brand value terms. Brand Finance stated,
“The venerable brand has led from the front in combating COVID-19 in the country by committing approximately $200 million (Rs 1,500 crore). The Tata brand is deeply ingrained in the fabric of India and is by far the most global Indian brand.”
It also added,
“Most of the group’s value stems from its IT services subsidiary, Tata Consultancy Services (TCS), which has grown by 11 percent in value this year to $14.9 billion on the back of increased demand for its core transformation services.”
Apple Is the World’s Most Valuable Brand
According to Brand Finance, Apple regained its spot as the world’s most valuable brand. Apple’s brand value stood at $263.4 billion. According to the reports,
“Also leapfrogged by Apple, Google sits in the third spot, following a marginal 1 percent uplift in brand value to $191.2 billion. Slightly behind its peers in terms of diversification, Google recorded its first-ever revenue decline as a result of the pandemic. The vast majority of the brand’s revenue comes from advertising, which took a hit over the last year as marketing budgets tightened.”
Apple is the most valuable brand followed by Amazon and Google, according to the 2021 ranking.