Viacom18, a famous media company, has won the TV and digital BCCI media rights for the Indian cricket team‘s home matches for the next five years (2023-2028). The rights have been acquired for Rs 5966.4 crore (TV and digital combined) for 88 matches. This means that Viacom18 will have the exclusive rights to broadcast the matches on television and digital platforms. Continue reading to know more about the rights.
What Are BCCI Rights?
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The Board of Control for Cricket in India, i.e., BCCI, had invited bids for the media rights for the next five-year cycle. Viacom18 emerged as the winner after an e-auction. The media rights include both television and digital platforms, which means that Viacom18 will be able to broadcast the matches on both mediums.
The acquisition of the media rights is a proud moment and a win-win situation for Viacom18. As cricket is one of India’s most popular sports, the Indian cricket team has a massive fan following. The media company will be able to leverage this popularity to increase its viewership and revenue.
What Do The Rights Include?
The media rights include the exclusive rights to broadcast the Indian cricket team’s home matches. This means that Viacom18 will have the exclusive rights to broadcast the matches in India. The matches include all game formats, including Test matches, One Day Internationals (ODIs), and Twenty20 Internationals (T20Is).
The acquisition of media rights is a significant development for the Indian cricket team. Because it will ensure that the matches will be broadcast on both television and digital platforms, which will increase the reach of the matches; moreover, the fans will be able to watch the matches on their preferred medium. This will increase engagement and interest in the matches.
Viacom18’s acquisition of media rights for the Indian cricket team’s home matches for the next five years is a significant win for the media company. The exclusive rights to broadcast the matches on both television and digital platforms will increase the viewership and revenue for the company. The acquisition is also a significant development for the Indian cricket team, as it will ensure that the matches are broadcasted on both mediums, increasing the reach and engagement of the matches. What are your views on the topic discussed above? Do let us know your thoughts in the comment section below. We’re eagerly waiting for your response. Stay tuned for further updates.
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