A video platform TikTok announced on Monday that they are launching a new campaign Mat Kar Forward. This campaign urges users to be careful with the content they create and share online. The users have to ensure that they are not spreading misinformation amid coronavirus pandemic. This Mat Kar Forward campaign is to control COVID fake news.
Bollywood celebrities like Ayushmann Khurrana, Kriti Sanon, Sara Ali Khan, and sportsperson Virat Kohli have joined hands for this campaign Mat Kar Forward to fight fake news. The campaign has been directed by Anurag Basu. TikTok has more than 200 million users in India. Nikhil Gandhi, the Indian head of TikTok said,
“The spread of misinformation is an industry-wide concern and a shared responsibility. As a leading short-format video platform where users enjoy the freedom of creative expression, we continue to take proactive steps to prioritize the safety and well-being of our communities.
“#MatKarForward is part of our ongoing initiatives to raise awareness around the spread of misinformation and to maintain a safe and positive environment for our users.”
In the video, all the four celebrities Virat Kohli, Ayushmann Khurrana, Kriti Sanon, and Sara Ali Khan are having a conversation about how the people are falling prey to every information on social media, without even checking its source and authenticity.
Check out the video below.
All of you support us with such fervour when we play for the nation. But now the nation needs you, me, all of us to play for it. Will you do your bit? #MatKarForward @TikTok_INhttps://t.co/uCXPEDyWgv pic.twitter.com/IVhzo8pyU5
— Virat Kohli (@imVkohli) May 4, 2020
India faces a huge crisis at the moment and @imVkohli, @kritisanon, @ayushmannk, and Sara Ali Khan have joined hands with us to fight it. Be a part of the solution – #MatKarForwardhttps://t.co/AiTCLNIaDg#TikTokIndia #TikTok pic.twitter.com/ObL0ab4YAE
— TikTok India (@TikTok_IN) May 4, 2020
TikTok has launched its Public Service Announcement (PSA) to spread awareness about fake news. Fake news is harmful and the misinformation can be very dangerous. This Mat Kar Forward will also run on television channels like DD National and on other television channels and also several social media handles starting Monday.
The fake news and information can be harmful to society. Please make sure to not share the news without the authentic source and authenticity.