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What Lessons Can Tambola Learn From Bingo’s Growth?

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Tambola is very much like bingo. In India, the game was incredibly popular in the 19th and 20th centuries, with playing figures peaking in the 60s and 70s. Unfortunately, not all the changes were positive. For example, tambola is still played by Indians, yet its numbers pale in comparison to the likes of Andar Bahar and slot machines. Bingo is a different story as the playing statistics are rising once again, especially in the UK, where it’s an institution.

Tambola and bingo share many similarities, playing-wise and trajectory-wise, but the latter has managed to boost its market share and ensure it remains relevant. Tambola must do the same, and to do it, it should follow the example set by the bingo industry. Here’s how it can make it happen.

 

Work With Like-Minded Games

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There’s no doubt that bingo has benefited from moving online as the remote titles let players indulge in their favorite pastime from the comfort of their homes. The user figures highlight this clearly. However, something that goes under the radar regarding bingo’s rise to fame in the 21st-century is how it combines with other popular games to enhance the playing experience.

Not only do online platforms provide traditional bingo-centric services, but scratchcards at Paddy Power add a different dimension via lottery-based solutions. For instance, Deal or No Deal Quick Scratch and Golden Balls Quick Scratch on the PP website give users the best of both worlds to increase excitement levels. If tambola can do this, then the Indian version of bingo could improve its engagement levels.

 

Go Mobile

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Making bingo services available online was only the first step for the industry. As well as extending its digital presence, the much-loved game also committed to making its solutions more mobile-friendly. The use of applications is a prime example because bingo apps open instantly and are always accessible on a handset.

Like any game, tambola can invest in mobile technology such as apps. However, tambola also has an advantage over most titles – the popularity of smartphones in India. Research from McKinsey Institute shows that Indian mobile users consume 8.3GB of data monthly. Twin this with the 1.2 billion mobile phone subscriptions in the sub-continent, and the room for growth is phenomenal.

 

Appeal To Different Demographics

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Bingo isn’t a game for old people. This might be your perception, yet it’s mistaken since recent data from YouGov reports that 28% of players are between the ages of 25 to 34. And, it makes sense for games to target younger players.

After all, their spending habits are based on fewer responsibilities, which is why people under 30 spend £380 on non-housing items, according to iNews. Plus, there is a loyalty issue as younger generations are more likely to remain loyal if they are treated well during their first brand interaction. As a result, tambola can take advantage of millennials’ spending habits to raise awareness of the game and appeal to a bigger audience.

By investing in people, mobile technology, and product development, there’s no reason tambola in India can’t recreate the growth of bingo in the UK and Europe.

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Praneet Samaiya
the authorPraneet Samaiya
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