Despite the industry you belong to, your best asset isn’t the services or products you’re offering; your employees and staff make it all possible. Social media isn’t just for socializing in today’s digitally driven world. Having 4.7 billion global active users can be a powerful tool for recruiting new talent for your company.
Posting jobs online is a great approach, but you would also want to ensure the visibility of your job post. Recruiters do not want job seekers who don’t find the job post, right? That said, advertising in the proper manner is crucial in this process.
Hence, let’s look at how you can advertise your job openings online.
Top 5 Ways And Strategies That Can Help In The Promotion Of Your New Job Opening
Bringing your job posts in front of the people you wish to hire requires you to implement specific strategies and keep certain things in mind. So, for your ease, we have listed the best five ways to help you in this regard.
1. Instagram Post Templates
Instagram serves to be a newcomer to the recruiting scene. However, since it’s new, don’t consider it incompetent among the competitors. In today’s fast-paced society, Instagram is rapidly expanding and is perhaps the primary source for attracting, engaging, and hiring top talent.
Instagram post templates play a vital part in job postings. You can create custom templates and corporate posters for the type of people you wish to hire.
For example, you can create a template for graphic designers and post it on Instagram. Not only will people be able to find your post on the explore page, but you will also have the option to promote that post as an ad. This move will further enhance the reach of your post.
2. LinkedIn Job Posting Template
It is a fact that LinkedIn serves as the go-to place to connect with potential job candidates. Not only can you advertise open roles, but you can also share them with your network.
The paid job postings on LinkedIn help you reach out to potential candidates by targeting your desired audience. Candidates can also be given the option to apply directly using information from their LinkedIn profiles to speed up the application process.
Other than that, you can also post a status update on your company’s page. When you do that, don’t forget to include a short link to your company’s career page.
3. Use Video Ads In Your Advertising Campaign
Video ads are one of the most effective ads used within an advertising campaign. Videos have the power to maximize views and boost reach. While videos with real people in them are the best performers, slide show videos and animated videos also tend to work well and are usually cheaper to create.
If your budget is low, you can also use a decent smartphone camera instead of a professional DSLR to shoot your video ad. You must’ve seen promotional ads, especially on YouTube and Facebook, so that you can run your ads there too.
4. Make A Purposeful Job Description
When creating job descriptions, you need to keep in mind that your ad represents your brand and company culture. You should also know that potential applicants will be compelled to respond to your job post if your job sells itself.
So, before your job post goes live, you must collaborate with the HR and PR teams so that the best aspects of your business can jot down and highlighted on the job post.
It is vital to stay on brand as a potential candidate may come across more than one of your job posts, and if they feel like one post differs too much from the other, they may notice inconsistency in your brand.
5. Write As If You’re Talking In Person
Rather than creating a witty job post, you should focus on personalizing your message. Especially when it comes to promoting your job ad on a social media platform, think about the person you’re trying to speak to.
Know that the more humanized your ad is, the higher will be the chances for you to attract candidates with interest and genuine passion for the role.
You might not know it, but many job seekers look at social media to find good jobs. So, if you want more genuinely worthy candidates to apply to your jobs, use the strategies listed above, and you might find the ideal candidate for the job.