Experts have accused social media influencer ‘Liver King’ of contributing to the development of muscular dysmorphia and the dangerous usage of steroids among young men. Brian Johnson, a 45-year-old man with a social media following of five million, is generally known as the Liver King.
His passion for raw meat, muscular physique, and primitive way of life made him an internet sensation. Johnson has over 5 million followers on Instagram. He owes his physical beauty to his nine ancestral tenets. However, some have accused him of concealing his usage of steroids. As a result, those who bought his vitamins and other products expecting to achieve comparable results are suing him for $25 million.
Furthermore, he and other social media stars are being blamed for contributing to a mental health crisis among young men who believe they must achieve an unachievable degree of fitness in order to be “healthy.”
Liver King’s Interview With ABC
Johnson claims that his unusual way of living was influenced by his children’s medical concerns. PANDAS (Paediatric Autoimmune Neuropsychiatric Disorders Associated with Streptococcal Infections) is a condition that causes obsessive-compulsive disorder in children as a result of a Strep A infection. In addition, he told ABC, “My children were critically unwell. They were having trouble breathing and needed to be hospitalized. I learned about this whole ancestral living thing. We introduced liver, egg yolks, and bone soups; they got better. For years our kids lived through this, and now they are living a life that’s way better than they [previously] lived.”
Liver King Accused Of Fueling Muscle Dysmorphia Among Young Men
Muscle dysmorphia, also known as “bigorexia” or “reverse anorexia,” is a mental health problem classified as an obsessive-compulsive disorder. It is defined by a person’s fixation with their perceived lack of muscularity. Despite having a muscular build that is frequently above average or deemed “big” by others.
The Liver King revealed last year that he utilized drugs to attain his muscular body after emails from a person called Vigorous Steve were exposed. Mr. Steve, also known as Vigorous to his closest friends and family, stated that he wanted to “stop the lies dead in their tracks.” It was claimed that Liver King falsely sold vitamins to his admirers while failing to disclose that he utilized steroids to bulk up. For false advertising, he was sued for $25 million (£20 million).
Details Of The Lawsuit
An Individual from New York named Chris Altomare filed a lawsuit against Johnson and his firms. According to the lawsuit, Johnson has promoted a ‘dangerous and life-threatening diet’ that could lead to significant health concerns.
According to the lawsuit, Liver King is accused of convincing millions of consumers to embrace the Eat Tenet. He continuously asserted that his near-perfect physique and brilliant health were the result of his dedication to the Ancestral Tenets, including the Eat Tenet. Following the disclosure of his steroid use, Johnson apologized and stated his determination to go natural. However, for months following the statement, he continued to post on social media, insisting that he was even more muscular without the drugs. According to Johnson, the Liver King’s identity was an “experiment” aimed at promoting his “ancestral living” lifestyle. He believed that men had become “lost, weak, and submissive.” He believed he could spread the “caveman” way of life.
To conclude, the media, particularly social media, is influential in shaping and promoting certain ideas of attractiveness. This frequently emphasizes muscularity and a specific body type for men. Constant exposure to photos of exceptionally strong people, such as fitness models or bodybuilders, can lead to the development or worsening of muscle dysmorphia in those who are predisposed to it. It is critical to promote body acceptance, realistic representations of different body types, and education about good health.