Nupur Sanon Launches Her New Fashion Brand Nobo With Her Sister Kriti Sanon

Nupur Sanon Brand Nobo

Kriti Sanon’s sister Nupur Sanon debuted her clothing line, Nobo recently. It was a large family celebration, and Kriti was determined to support her sister.  The new clothing line will have a wide range of looks and styles, including western-chic outfits that are appropriate for a date night or the workplace, as well as basic traditional attire and bohemian sets.


The Charming Looks

Kriti Sanon Nobo
Kriti Sanon/Instagram

Kriti Sanon only required a little makeup to go with her outfit, which stole the show. Pretty lips, voluminous lashes, and rosy cheeks with a dewy base all looked good. Accessory inspiration included bold rings, a delicate choker, and golden hoops. Her short brunette tresses were kept open in a center part.

Like Kriti Sanon, her mother and sister also deserve full credit for their fashion statements. Her mother promoted ethnic suits in a crimson kurta and maintained their allure in the same Instagram image.  But, she added a dash of contemporary elegance by choosing striped borders and an uneven hem. She accessorized her ensemble with a dupatta and straight leggings embellished with similar tassels.


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A post shared by Kriti (@kritisanon)

Nupur Sanon looked gorgeous in her bohemian-themed silhouette. She selected a pale blue shirtdress with a collar and wooden buttons. The sleeves’ flowing fringe added to her whimsical appeal. The braided tassel belt that was slung over her waist like a headscarf was a unique feature of the outfit.


Nupur Sanon Talks About Her Fashion Label


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A post shared by Nupur Sanon (@nupursanon)

When asked about her inspiration, Nupur Sanon commented,

“My biggest inspiration behind NOBO has been my mother. She instilled this fondness for off-beat outfits in me. Growing up, she would make outfits for me and Kriti (Sanon) from scratch on her machine and that is where I get my passion from.”

Nupur further stated,

“I wanted to create a space that caters to everything without restricting women to one style. We have clothes for almost all occasions. Whether you’re looking for something to wear at a resort, on a beach, for an office meeting, at a puja, or for a friend’s haldi ceremony, you’ll find a distinctive piece at NOBO. As the name suggests, there are no boundaries.”

She assures, “We are going to keep exploring and playing around with styles.”

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Kamya Bisht
the authorKamya Bisht
I am a young student in search of perfection. Pursuing graduation at DU doesn't restrict me to explore different other genres, My ability to write and put my thoughts into words has improved as a result of working in several firms as a content writing intern.