In a whirlwind of tweets and posts, Mamaearth, the popular Indian personal care brand, found itself at the center of a heated controversy and debate. A social media user had taken to the platform, urging everyone to throw Mamaearth products into the dustbin. The reason is alleged to be the poor quality and chemical content being used in Mamaearth products. The post quickly went viral all over, garnering over 1.4 million views.
Woman Asks People To Throw Mamaearth Product In Dustbin
Hey @Sassy_Soul_ Just sorry you woke up with a lot of hate. I hope you feel better soon. I would have loved to address if there was a problem. But I couldn’t find any apart from you hopping onto a Twitter trend and finding a picture of the products.
Quality on @mamaearthindia…
— Ghazal Alagh (@GhazalAlagh) June 3, 2024
The scene is then handled by Ghazal Alagh, the co-founder and CEO of Mamaearth. She wasted no time in addressing the criticism and reacting to the online post. In a direct straightway response, she acknowledged the negativity but also maintained her commitment to quality standards. Ghazal Alagh assured users that Mamaearth’s products were her guarantee and safe use for everyone. She also offered to address any concerns via direct messages (DMs) online.
Honest Feedback Or Hate For Mamaearth?
Hey Ghazal, I’m glad that you finally woke up too. How is sharing honest feedback hateful? As I said, you guys can’t handle honest reviews. You are being defensive here, but I’m glad that you are ready to address the issue.
This is not just my experience alone, if you check…
— Aditi. (@Sassy_Soul_) June 3, 2024
The original post fired back, defending her honest feedback. She also questioned whether sharing her experience was truly hateful. Ghazal Alagh’s defensive stance didn’t deter her; instead, she appreciated the CEO’s willingness to engage with her post.
Netizens Come In
Other social media users also joined the conversation. Some resonated with the original complaint, claiming Mamaearth’s quality had declined and was deteriorating. One user even shared a personal bad experience involving a hair removal cream that left their skin burnt and full of rashes. Chemicals seemed to be the common theme and all the complaints were around it.
The Way Forward For Mamaearth
As the debate increases, Mamaearth faces a pivotal moment in its journey. Will they listen to their consumers and address the issues raised? Ghazal Alagh is also a prominent face now since she also featured in a few episodes of Shark Tanks. Also, only time will tell. But one thing is certain: Ghazal Alagh won’t back down. She’s ready to tackle every concern, one DM at a time. In this digital age, social media can make or break a brand. Mamaearth’s response? A mix of resilience, transparency, and a dash of controversy.
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