Central Government Launches Bharat Taxi: India’s First Cooperative Cab Service To Challenge Ola And Uber

The cab wars in India just got interesting. The Government is launching Bharat Taxi next month in Delhi, and it’s nothing like Ola or Uber. This is India’s first cooperative cab service where drivers don’t pay fat commissions and passengers don’t deal with surge pricing nonsense.

 

What Is Bharat Taxi?

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Bharat Taxi runs on a cooperative model under Savarkar Taxi Cooperative Ltd. Think of it like this — instead of drivers working for a company, they are the company. They own it, run it, and keep the profits.

The Ministry of Cooperation and the National e-Governance Division are backing this project. It starts in Delhi next month with 650 cabs.

 

How Does It Work?

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For Drivers:

Drivers aren’t contractors here. They’re members and owners. Instead of losing 25 to 40 percent of every ride to platform commission, they pay just a small membership fee.

That’s it. No more watching a huge chunk of earnings disappear after every ride.

For Passengers:

You get transparent fares. No sudden price jumps when it rains or when you’re rushing to the airport. The app works in several Indian languages too, so more people can actually use it comfortably.

Both riders and drivers get fair treatment — that’s the pitch.

The Big Picture Plan

Delhi is just the start. By the end of this year, Bharat Taxi wants to operate in major Indian cities with nearly 5,000 drivers on board.

 

Why Does This Matter?

Let’s be real — the current cab system has problems. Drivers complain about brutal commission cuts. Passengers hate surge pricing and constant ride cancellations. Everyone’s frustrated. Bharat Taxi is trying to fix both sides of this mess.

When drivers keep more money, they earn better. When they earn better, fewer rides get canceled. When fares stay fair, passengers don’t feel cheated. Simple logic.

 

Who’s Behind This?

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According to reports, Bharat Taxi will be run by a council that includes big names from the cooperative sector. Jayen Mehta, the MD of Amul, is one of them. If you know Amul’s cooperative model turned Indian dairy farming around, you get why this leadership choice matters.

This isn’t just about cabs. It’s a part of the government’s push to build up India’s cooperative sector and create businesses that actually benefit the people running them.

 

Can It Actually Work?

Ola and Uber have massive tech, huge funding, and years of experience. They have already mapped every street and optimized every route.

Bharat Taxi is starting from scratch with a different model. The drivers in Delhi will show if the cooperative approach can handle real-world chaos — traffic jams, peak hours, customer complaints — all of it.

But if it works? It could force the big players to rethink how they operate. Nobody wants to lose market share to a service that treats drivers better and charges passengers less.

 

The Real Test

Next month’s Delhi launch will answer all the important questions. Can the app handle thousands of ride requests? Will there be enough drivers? Can customer service match the big platforms?

Most importantly, will people actually switch from their usual Ola/Uber habit to try something new?

Bharat Taxi isn’t just another cab app. It’s a completely different way of running a cab service. Drivers own it. Commissions are minimal. Fares stay fair.

Whether it succeeds or not, it’s already done something important — it’s shown that there’s another way to do this business. A way where drivers don’t get squeezed and passengers don’t get price gouged.

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Prateesha Singh: I’m a passionate writer and a graduate with a natural talent for storytelling. I find joy in both reading and writing. My commitment to social work enriches my literary journey. My journey is driven by a desire to make a difference through words and action.